|
Healthcare Solutions PR Consultancy
In order to prepare appropriate patient consumer PR programmes it is essential to understand what is needed, the level to which it can be understood, and used by the general public. Working for a client on a consumer campaign, we were delighted to access the professional skills and experience of the MAS nursing team to assist in an asthma and sleep disturbance survey. The subject of insomnia is complex and sufferers all evaluate their sleep disturbances differently. It was crucial to the production of successful and appropriate patient communication and literature to be able to discuss the impact that asthma and resulting poor sleep has on people’s lives.
Not only did the MAS nurses conduct professional and helpful interviews with asthma sufferers who called in to discuss their sleep problems; they were also excellent at providing them with practical advice and information. This service continues to provide help for sleep problem sufferers, all over the country and we are very grateful to MAS for their assistance with the project.
Sarah Rogers - Managing Director
|